Merlot wine is seeing a resurgence. It's amazing to think that one line in a movie almost destroyed the market of a wonderful Bordeaux grape. The movie is Sideways. The line in the movie spoken by the character Miles goes: "If anyone orders Merlot, I'm leaving, I am NOT drinking any (expletive) Merlot!". The day after the movie's opening, Merlot sales plummeted. It's taken over a decade for Merlot wine to recover. The reaction to this movie is now known as "The Sideways Effect".
Movie director Alexander Payne say "You know, it was just a joke. But it sort of became the equivalent of the 1934's movie "It Happened One Night", when Clark Gable removed his shirt to reveal no undershirt. Reportedly sales of undershirts plummeted.
Here's the irony: At end of the movie, Miles drinks his prized bottle of Château Cheval Blanc. Château Cheval Blanc is a red wine blend made of predominately Merlot grapes.
- Jason Stephens Merlot (California)
- Vina Cobos Felino Merlot (Argentina)
- Pierre Henri Merlot (France)
- Chateau Signoret Bordeaux (France)
- L'Ecole Merlot (Washington)